I think there's an underlying philosophy of the social media universe.
On social media websites the most important thing you can do is sharing: you can share your media, your comments, your votes, your favorites, your playlists. Beyond this facade, there's a strong philosophy based on humility.
I'll try to explain what I mean.
from flickr
Social media sharing is well known: you can share thoughts, pictures, videos, suggestions, placemarks on a map and so on. You're not paid to share your knowledge - well, unless you try to monetize with Google Adsense - and I believe that you do it both as a way of personal expression and to receive feedbacks of your works from other users. These two things are connected, of course, because an uploaded video is something (showing on a website) which can be voted: other people can watch it and let everyone know what they think of it. You're with me? A social media piece is both an expression and a request of feedbacks.
When you create a social medium you want to express yourself but you'd also like to know the opinion of the others about it. Social media standard path is from an individual user (in most cases) towards all the other users.
And the others play a leading role in the social media play: they're responsible for the success or the failure of your social medium. When I say "failure" or "success" I mean that the others assign a social value to the media you're uploading.
That's the point: every social media has a value, which is intrinsecally social. A social media is good if it is good for the users, otherwise it's bad. It's quite simple because social media is absolutely not scientific: if it's good for many people it must be definitely good.
from flickr
And you know what? Everyone wants to be successfull on social media spaces so, what an average social media user do is trying to gain as many supporters/followers as possible (in his own niche). And to do that, the main way is to create social media with a lot of value. The user action on social media networks is thus goodness-driven: every user want to do what's best for as many people as possible. Social media users want to do things to be proud of.
This is the underlying philosophy of social media:
- be creative
- give other people what they want
- do your best to make them appreciate your work
Social media networks are wonderful places after all. Aren't they transforming the whole World Wide Web into a Better World?
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