Last night I discovered the Apple Peeler Corer Slicer machine: oh my gooodness how cool it is!
It is not what it is, how it looks or what it actually does: it's all about the halo effect I perceived. This Apple Peeler Corer Slicer machine is damn' cool and useful. Not only it peels your Apple, it also removes the corer and make thin slices of your favorite fruit. And, by the way, it is easy to use and somehow relaxing. It works flawlessly without any noise and any possible mistake. IT IS the best machine EVER!
I felt the halo effect (what is the halo effect?) and I thought how powerful it can be on human beings. I had the time to reflect on how important being perceived as cool and special has become for everybody, now in the Web 2.0 Era. As you are always connected, you can tweet about your life, make videos of your friends and send pictures of your holidays. But what if your life is boring, your friends are dumb and your holidays are not interesting? You start to feel upset. Disappointed.
But you can change it.
And you know what? Nobody will think you are cool if you do not think so. But if you think you are cool, then it will be a lot easier to make everybody else do the same. Well, not exactly everybody else but at least some of your online connections. And that's it: you have just created your personal halo effect. Maybe you will not be as good as Steve Jobs but you can still surprise and amaze your followers. So, try your best.